Building Your Own White Label CustomGPT: A Step-by-Step Guide

Guide Article CustomGPT

Kelvin Htat

Kelvin Htat

Founder & CEO

Published at 19 January 2024

Building Your Own White Label CustomGPT: A Step-by-Step Guide

Are you looking to leverage the power of AI in your business but don't know where to start? Look no further! In this comprehensive guide, we'll walk you through the process of building your very own white-label CustomGPT. This guide is tailored for non-technical business users, founders, and marketers who are eager to adapt AI technologies without delving into the complexities of coding. By the end of this article, you'll have a clear roadmap to creating a unique AI application that aligns with your brand and business needs.

Understanding CustomGPT and Its Business Potential

CustomGPT is a powerful tool that allows businesses to create tailored AI models. These models can perform a variety of tasks, from automating customer service to providing personalized recommendations. The beauty of a white-label solution is that it's completely branded to your business, offering a seamless experience to your users while harnessing the advanced capabilities of AI.

Step 1: Define Your AI's Purpose and Scope

The first step in creating your CustomGPT is to clearly define what you want your AI to do. Consider the specific needs of your business and your customers. Are you looking to improve customer service, streamline operations, or provide data-driven insights? Your AI's purpose will guide every other decision in this process.

Step 2: Selecting the Right Data

Data is the lifeblood of any AI model. For CustomGPT, the data you select should be representative of the tasks you want your AI to perform. This could include customer service transcripts, sales data, or any other relevant information. Ensure that your data is clean, well-organized, and, most importantly, respects user privacy and complies with data protection regulations.

Step 3: Build your own CustomGPT AI App

Building your custom AI app using GPT can be quite technical, involving some coding for GPT APIs. However, with no-code platforms like Licode AI App Builder, you can easily build and launch your own AI app powered by GPT-4 in minutes. The platform allows you to create form inputs using drag-and-drop, enabling users to input personalized values. You then simply craft a prompt using those values to generate personalized AI results for them. Additionally, you can upload file documents as a custom AI knowledge base.

Step 4: Launch and share

Once you are ready, just launch your newly built AI app to the public. Once launched, you can share your AI app as a standalone app with your customers or team. One of the most useful things you can get from building such a custom GPT AI app is the ability to embed it on your existing website to boost customer engagement.

Step 5: Data collection

With this approach to building your own CustomGPT AI App, you get to own all the data coming from your users. Having this ability to control data is extremely important for your own insights, lead generation, or even protecting your users' privacy. You can then set up automation to process that data.

Step 6: Monitoring and Maintenance

Post-deployment, continuous monitoring is key. AI models can drift over time, so it's important to keep an eye on performance and make adjustments as needed. Regular maintenance ensures that your CustomGPT continues to meet your business needs effectively.

Helpful Resources and Troubleshooting Tips

  • Utilize online communities and forums dedicated to AI and no-code development for support and advice.
  • Explore case studies and whitepapers on AI implementation for insights and best practices.
  • Don't hesitate to reach out to the support team of your AI platform for specific troubleshooting and guidance.


Building a white-label CustomGPT might seem daunting at first, but with the right approach and tools, it's a highly achievable goal. By following these steps, you can create a powerful AI tool that not only enhances your business operations but also offers a unique, branded experience to your users. Embrace the future of AI and start building your CustomGPT today!

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